TRANSPORT FOR NSW®- SYDNEY METRO®
Design work: Typesetting for four languages, Chinese Mandarin, Cantonese.
Technics: Video edition
Branding Guidelines: Transport for NSW®
Project for: © 2024 MultiConnexions Group – All rights reserved.
Year: 2024
Campaign: Transport for NSW®- Sydney Metro® 2024
In this project, my role as a graphic designer involved coordinating with translators for a multicultural campaign for Sydney Metro® 2024. The campaign was delivered in Chinese Mandarin and Cantonese. After organizing the translations, I was responsible for typesetting the text provided by the client and adapting it for social media videos. This project was particularly rewarding due to the need for precise typesetting and attention to detail across multiple languages. I’m proud to have contributed to Sydney Metro’s 2024 launch, helping to engage with multicultural audiences in meaningful ways.
Sydney Metro® is Australia’s biggest public transport project.
Transport for NSW®- Sydney Metro® 2024
Copy insights- With trains every 4 mins in peak hour, you can just turn up and go. More trains. More often. Sydney Metro. Opening up your city.
Chinese Mandarin
Cantonese