TRANSPORT FOR NSW®- SYDNEY METRO®
Design work: Typesetting for four languages, Chinese Mandarin, Cantonese, Vietnamese, Arabic.
Technics: Digital design
Branding Guidelines: Transport for NSW®
Project for: © 2024 MultiConnexions Group – All rights reserved.
Year: 2024
Campaign: Transport for NSW®- Sydney Metro® 2024
In this project, my role as a graphic designer involved coordinating with translators for this multicultural campaign for Sydney Metro® 2024. The campaign was delivered in four languages: Chinese Mandarin, Cantonese, Vietnamese, and Arabic. After organising the translations, my task was to typeset the languages into the copy provided by the client and adapt the design and layout into various social media assets. This project was particularly rewarding due to the diversity of languages involved, requiring precise typesetting and attention to detail. It’s exciting to contribute, even in a small way, to Sydney Metro’s opening this year, especially in reaching multicultural audiences.
Sydney Metro® is Australia’s biggest public transport project.
Building, operating and maintaining a network of four metro lines, 46 stations and 113km of new metro rail.
Transport for NSW®- Sydney Metro® 2024
Copy insights- With trains every 4 mins in peak hour, you can just turn up and go. More trains. More often. Sydney Metro. Opening up your city.
Vetnamese
Arabic
Cantonese
Chinese Mandarin
