Medibank® – Diwali Festival 2024
Poster Design
Technics: Digital design
Branding Guidelines: Medibank Fun Biology®
Project for: 2024 © MultiConnexions Group – All rights reserved
Campaign: Medibank – Diwali Festival 2024
I designed a poster adapting the Medibank Fun Biology® theme for the multicultural Diwali 2024 campaign. Additionally, I created various versions in different sizes for social media and email signatures.
Festival of Lights: Diwali is celebrated by the Indian community and other South-Asian audiences, such as Nepali and Sri Lankan. Diwali represents the triumph of light over darkness and good over evil with lighting oil lamps (diyas – pictured right) and colourful decorations.
DIWALI CONCEPT ONE – Medibank Fun Biology®
Creative insights – love for the family, respect and love for grandparents, celebrating the festival of light through Rangoli and sparklers.
Copy insights- Diwali greetings creates cultural connectivity and good will. ‘Wishing Good Health’ will be highly appreciated by Indians as this is a part of the traditional blessings received from elders.
